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Google Search Ads

Google AdWords is Google’s advertising product, which displays your ads to people looking for your products or services on Google.

When you advertise with AdWords, you pick keywords that are related to your business and your products or services. You then use these keywords to create ads that target your potential customers when they search for your products or services on Google.

When a potential customer searches Google using the same or similar keywords, your Google AdWords ads may appear in the search results.

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Google Display Ads

AdWords display ads appear on over two million websites and in over 650,000 apps so your ad can show up wherever your audience is. Like an ad on Google Search, display ads include a headline, two lines of text, and a URL. Show custom ads in Gmail so people can save, forward, and expand your ad in their inbox. With images or rich media, these ads let you include customized layouts, interactive elements, animations, and more.

Create a campaign targeting specific mobile app categories, or track the performance of the in-app ads you’re already running. With millions of websites, news pages, blogs, and Google websites like Gmail and YouTube, the Google Display Network reaches 90% of Internet users worldwide. With specialized options for targeting, keywords, demographics, and remarketing, you can encourage customers to notice your brand, consider your offerings, and take action.

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Google Shopping Ads

Shopping ads are more than just a text ad–they show users a photo of your product, plus a title, price, store name, and more. Use shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better-qualified leads.

Sell products to the shoppers who matter most—the ones looking for what you offer, whether they’re at home, on the go, or in-store. You only pay when they click through to your website or view your local inventory. Shopping ads appear on Google Search, Images, YouTube, and more, when people search for the products you sell.

Google Mobile Ads

A type of AdWords ad that can appear on web pages and apps that are viewed on a mobile device like a cell phone or tablet. For AdWords, "mobile" is defined as where the ad can appear: on "mobile" devices. These include high-end mobile devices with smaller screens, such as smart phones. There are several types of mobile ads, including call-only ads, app promotion ads, and more.

These are shown only on mobile devices. You create these ads specifically for tablets or mobile phones. Ads can appear on mobile search results, on mobile-optimized websites, on YouTube, or even within other mobile apps. Based on your campaign type these ads can be in text, image, video, call-only or app/digital content formats.

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Video Ads

Video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites. Available video ad formats include: TrueView in-stream ads, TrueView video discovery ads, and bumper ads.

While video ad content must be hosted on YouTube, video ads can appear on YouTube and on video partner sites and apps across the Display Network, including on tablets and mobile devices.

Universal App Ads

Universal app campaigns streamline the whole business, making it easy to promote your Android or iOS apps across Google’s top properties including Search, Play, YouTube, and the Google Display Network. Just add a few lines of text, a bid, and optional creatives and the rest is optimized to help your users find you.

Unlike most AdWords campaigns, you don't design individual ads for universal app campaigns. Instead, we'll use your ad text ideas and assets from your app's store listing to design a variety of ads across several formats and networks. All you need to do is provide some text, a starting bid, and budget, and let us know the languages and locations for your ads. Our systems will test different combinations and show ads that are performing the best more often, with no extra work needed from you.

To help you get the best value from each download, AdWords also automates targeting and bidding. You can optimize your campaign targeting to focus on finding valuable users based on actions you care about, like in-app conversions.

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