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Search Engine Optimization [SEO]

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the natural or organic search results. In general, the earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search etc.

We would like to show you some stats & facts: 85% of Internet users find websites through search engines. 90% of Internet users usually do not go past the top 30 search results. Today with the advent of technology, the Internet has become the biggest marketplace of the entire world. Some of the important benefits that effective SEO tools can deliver for your business are; increased targeted traffic, improved visibility, high return on your investment, and better sales ratios.

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Benefits and Advantages of SEO

Dominate your competition. The higher up your website appears in the search engine ranking position (SERP), the greater visibility it has and the more visitors you will receive.
More targeted prospects to your web site = more profits for you.
Cost-effective and long-term ROI. Once your website is well ranked in the search engines, you receive visitors to your website for free without having to set aside a daily budget for costly pay-per-click advertising, traditional radio, TV, exhibition or print advertising.
More creditable. Studies have shown that people are 3x more likely to click on a website link in the organic search results as they are deemed to be more creditable as compared to paid listings – which are considered paid advertisements.
Global exposure for your website, 24 hours/day for every day of the year. That means your website can reach people in areas that traditional marketing cannot.
Measurable ROI in accordance with analytical and statistical data from the search engines. Know the number of visitors to your webpage, what keywords consumers are using to find your website, which pages on your webpage they are visiting plus much more.
Save time. An excellent SEO strategy helps position your business or service online. Most companies waste time online and offline because they neglect to choose the right market. With the correct keyword strategy and research, you reach your target market immediately. Consequently, the biggest disadvantage of SEO is lack of control. You are at the mercy of the algorithm. Also, in very competitive sectors, it can be hard to get listed in the top few results for competitive phrases and this is when expensive pay-per-click may have to be used for the first few months. It is quite impossible to predict positions and click volumes from SEO because future changes to the algorithm are unknown. Likewise, you cannot monitor or predict competitor activity. So, for a given investment it is impossible to predict the level of return for your ad budget, even thou the SEO is the most cost-effective ad solution. This is not to say that estimates of long-term returns from SEO cannot be made. Always bear in mind that SEO is a long-term strategy and that a long-term cost/benefit analysis is needed.
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