Social media is an internet-based form of communication. Social media platforms allow users to have conversations, share information and create web content. There are many forms of social media, including blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and more.contact us now
Billions of people around the world use social media to share information and make connections. On a personal level, social media allows you to communicate with friends and family, learn new things, develop your interests, and be entertained. On a professional level, you can use social media to broaden your knowledge in a particular field and build your professional network by connecting with other professionals in your industry. At the company level, social media allows you to have a conversation with your audience, gain customer feedback, and elevate your brand.contact us now
Social media marketing is all about being present and engaging your target audience directly, but at the same time, the medium is largely unorganized and uncontrolled. In order to succeed, you will need a strategy which helps you to reach out to the right audience and join in with the global conversation that is social media. If you have yet to be convinced of the enormous potential that social media offers to small businesses
Key ways in which social media can help you connect with your target audience:
While just about everyone has heard of the largest social media sites, such as Facebook and Twitter, there are many others worth a mention to. This chapter takes a look at the world's most popular social media platforms and how they can help small businesses with their social marketing campaigns.
With 1.28 billion active user accounts in March, 2014, Facebook is by far the largest social media platform in the world providing both paid and free marketing opportunities for businesses small and large.
The social networking and microblogging platform Twitter has 200 million active accounts, and it is particularly popular for businesses, entrepreneurs and celebrities to provide short, regular updates.
LinkedIn has 277 million users, and unlike Facebook, Google+ and Twitter, it is specifically aimed towards a professional market consisting of both individuals and businesses.
Another primarily image- and video-based social media website, Instagram has more than 150 million active monthly users making it one of the most popular services of its kind.
Though not primarily a social networking website, the world's third most visited website and the most popular video sharing resource, YouTube also integrates important social features making it too important to ignore.